25 April 2006
14:30 - 16:00

Building User Value into the Business Case

Product managers with experience in making user-centered business cases will discuss the practical realities of building effective business cases, the role of user value in those cases, and what HCI professionals can do to help product managers make mutually satisfying business cases.
Austin Henderson (moderator)
Monty Hammontree
Patrik Heuman

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