24 April 2006
14:30 - 16:00

Managing International User Research

Many corporate researchers spend a great deal of their time traveling the globe to meet and study consumers, while others look to partner with other researchers or outsource the work entirely. This panel will explore these diverse approaches, how and why choices are made, the issues and challenges faced, and lessons learned based on past experiences.
Alexandra Mack (moderator)
Susan Dray
Patrick Larvie
Tracey Lovejoy
Girish Prabhu
Christian Sturm

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