24 April 2006
8:30 - 10:30
Plenary Session

Opening Plenary Session

Creating "Game-Changing" Innovation
What role does the customer play in your innovation process? What role do you play in fostering innovation in your work? Hear first-hand from Scott Cook, co-founder of Intuit, about Intuit's philosophy of Customer-Driven Innovation and how you can drive innovation in your work group, business or community to create breakthrough products and offerings. Scott will describe how Intuit's unwavering focus on the customer has led to the creation of such wildly popular products as Quicken, QuickBooks and TurboTax and transformed the way people manage their business and financial lives.
Scott Cook, co-founder, Intuit

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